Vegafit brand profile in Germany 2022
When it comes to meat substitutes users, brand awareness of Vegafit is at 34% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Vegafit in Germany?
In total, 6% of German meat substitutes users say they like Vegafit. However, in actuality, among the 34% of German respondents who know Vegafit, 18% of people like the brand.
What is the usage share of Vegafit in Germany?
All in all, 5% of meat substitutes users in Germany use Vegafit. That means, of the 34% who know the brand, 15% use them.
How loyal are the customers of Vegafit?
Around 3% of meat substitutes users in Germany say they are likely to use Vegafit again. Set in relation to the 5% usage share of the brand, this means that 60% of their customers show loyalty to the brand.
What's the buzz around Vegafit in Germany?
In May 2022, about 6% of German meat substitutes users had heard about Vegafit in the media, on social media, or in advertising over the past three months. Of the 34% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Vegafit in Germany.
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