Vantastic Foods brand profile in Germany 2022
When it comes to meat substitutes users, brand awareness of Vantastic Foods is at 27% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Vantastic Foods in Germany?
In total, 5% of German meat substitutes users say they like Vantastic Foods. However, in actuality, among the 27% of German respondents who know Vantastic Foods, 19% of people like the brand.
What is the usage share of Vantastic Foods in Germany?
All in all, 6% of meat substitutes users in Germany use Vantastic Foods. That means, of the 27% who know the brand, 22% use them.
How loyal are the customers of Vantastic Foods?
Around 4% of meat substitutes users in Germany say they are likely to use Vantastic Foods again. Set in relation to the 6% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around Vantastic Foods in Germany?
In May 2022, about 3% of German meat substitutes users had heard about Vantastic Foods in the media, on social media, or in advertising over the past three months. Of the 27% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Vantastic Foods in Germany.
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