The Vegetarian Butcher brand profile in Germany 2022
When it comes to meat substitutes users, brand awareness of The Vegetarian Butcher is at 40% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is The Vegetarian Butcher in Germany?
In total, 13% of German meat substitutes users say they like The Vegetarian Butcher. However, in actuality, among the 40% of German respondents who know The Vegetarian Butcher, 32% of people like the brand.
What is the usage share of The Vegetarian Butcher in Germany?
All in all, 12% of meat substitutes users in Germany use The Vegetarian Butcher. That means, of the 40% who know the brand, 30% use them.
How loyal are the customers of The Vegetarian Butcher?
Around 10% of meat substitutes users in Germany say they are likely to use The Vegetarian Butcher again. Set in relation to the 12% usage share of the brand, this means that 83% of their customers show loyalty to the brand.
What's the buzz around The Vegetarian Butcher in Germany?
In May 2022, about 12% of German meat substitutes users had heard about The Vegetarian Butcher in the media, on social media, or in advertising over the past three months. Of the 40% who know the brand, that's 30%, meaning at the time of the survey there's some buzz around The Vegetarian Butcher in Germany.
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