Sunflower Family brand profile in Germany 2022
When it comes to meat substitutes users, brand awareness of Sunflower Family is at 21% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Sunflower Family in Germany?
In total, 4% of German meat substitutes users say they like Sunflower Family. However, in actuality, among the 21% of German respondents who know Sunflower Family, 19% of people like the brand.
What is the usage share of Sunflower Family in Germany?
All in all, 4% of meat substitutes users in Germany use Sunflower Family. That means, of the 21% who know the brand, 19% use them.
How loyal are the customers of Sunflower Family?
Around 3% of meat substitutes users in Germany say they are likely to use Sunflower Family again. Set in relation to the 4% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around Sunflower Family in Germany?
In May 2022, about 3% of German meat substitutes users had heard about Sunflower Family in the media, on social media, or in advertising over the past three months. Of the 21% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Sunflower Family in Germany.
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