My Best Veggie brand profile in Germany 2022
When it comes to meat substitutes users, brand awareness of My Best Veggie is at 58% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is My Best Veggie in Germany?
In total, 15% of German meat substitutes users say they like My Best Veggie. However, in actuality, among the 58% of German respondents who know My Best Veggie, 26% of people like the brand.
What is the usage share of My Best Veggie in Germany?
All in all, 13% of meat substitutes users in Germany use My Best Veggie. That means, of the 58% who know the brand, 22% use them.
How loyal are the customers of My Best Veggie?
Around 8% of meat substitutes users in Germany say they are likely to use My Best Veggie again. Set in relation to the 13% usage share of the brand, this means that 62% of their customers show loyalty to the brand.
What's the buzz around My Best Veggie in Germany?
In May 2022, about 9% of German meat substitutes users had heard about My Best Veggie in the media, on social media, or in advertising over the past three months. Of the 58% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around My Best Veggie in Germany.
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