LikeMeat brand profile in Germany 2022
When it comes to meat substitutes users, brand awareness of LikeMeat is at 41% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is LikeMeat in Germany?
In total, 14% of German meat substitutes users say they like LikeMeat. However, in actuality, among the 41% of German respondents who know LikeMeat, 34% of people like the brand.
What is the usage share of LikeMeat in Germany?
All in all, 14% of meat substitutes users in Germany use LikeMeat. That means, of the 41% who know the brand, 34% use them.
How loyal are the customers of LikeMeat?
Around 10% of meat substitutes users in Germany say they are likely to use LikeMeat again. Set in relation to the 14% usage share of the brand, this means that 71% of their customers show loyalty to the brand.
What's the buzz around LikeMeat in Germany?
In May 2022, about 9% of German meat substitutes users had heard about LikeMeat in the media, on social media, or in advertising over the past three months. Of the 41% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around LikeMeat in Germany.
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