Iglo (Green Cuisine) brand profile in Germany 2022
When it comes to meat substitutes users, brand awareness of Iglo (Green Cuisine) is at 72% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Iglo (Green Cuisine) in Germany?
In total, 38% of German meat substitutes users say they like Iglo (Green Cuisine). However, in actuality, among the 72% of German respondents who know Iglo (Green Cuisine), 53% of people like the brand.
What is the usage share of Iglo (Green Cuisine) in Germany?
All in all, 36% of meat substitutes users in Germany use Iglo (Green Cuisine). That means, of the 72% who know the brand, 50% use them.
How loyal are the customers of Iglo (Green Cuisine)?
Around 29% of meat substitutes users in Germany say they are likely to use Iglo (Green Cuisine) again. Set in relation to the 36% usage share of the brand, this means that 81% of their customers show loyalty to the brand.
What's the buzz around Iglo (Green Cuisine) in Germany?
In May 2022, about 30% of German meat substitutes users had heard about Iglo (Green Cuisine) in the media, on social media, or in advertising over the past three months. Of the 72% who know the brand, that's 42%, meaning at the time of the survey there's some buzz around Iglo (Green Cuisine) in Germany.
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