Alnatura brand profile Germany 2024

How high is the brand awareness of Alnatura in Germany?
When it comes to meat substitutes users, brand awareness of Alnatura is at 84 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Alnatura in Germany?
In total, 36 percent of German meat substitutes users say they like Alnatura.

What is the usage share of Alnatura in Germany?
All in all, 32 percent of meat substitutes users in Germany use Alnatura.

How loyal are the customers of Alnatura?
Around 26 percent of meat substitutes users in Germany say they are likely to use Alnatura again.

What's the buzz around Alnatura in Germany?
In July 2023, about 23 percent of German meat substitutes users had heard about Alnatura in the media, on social media, or in advertising over the past three months.

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Alnatura brand awareness, usage, popularity, loyalty, and buzz among meat substitutes users in Germany in 2024

Characteristic	Share of respondents
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Number of respondents

7,486 respondents

Age group

18 to 64 years

Special properties

respondents who use meat substitutes

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Brand popularity: "When it comes to meat substitutes, which of the following brands do you like?"
Brand usage: "When it comes to meat substitutes, which of the following brands have you used in the past 12 months?"
Brand loyalty: "When it comes to meat substitutes, which of the following brands are you likely to use again in the future?"
Brand buzz: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising. "

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