Alnatura brand profile in Germany 2023
How high is the brand awareness of Alnatura in Germany?
When it comes to meat substitutes users, brand awareness of Alnatura is at 81 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Alnatura in Germany?
In total, 36 percent of German meat substitutes users say they like Alnatura. However, in actuality, among the 81 percent of German respondents who know Alnatura, 44 percent of people like the brand.
What is the usage share of Alnatura in Germany?
All in all, 33 percent of meat substitutes users in Germany use Alnatura. That means, of the 81 percent who know the brand, 41 percent use them.
How loyal are the customers of Alnatura?
Around 29 percent of meat substitutes users in Germany say they are likely to use Alnatura again. Set in relation to the 33 percent usage share of the brand, this means that 88 percent of their customers show loyalty to the brand.
What's the buzz around Alnatura in Germany?
In July 2023, about 23 percent of German meat substitutes users had heard about Alnatura in the media, on social media, or in advertising over the past three months. Of the 81 percent who know the brand, that's 28 percent, meaning at the time of the survey there's some buzz around Alnatura in Germany.
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