Garden Gourmet brand profile Germany 2023

How high is the brand awareness of Garden Gourmet in Germany?
When it comes to meat substitutes users, brand awareness of Garden Gourmet is at 63 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Garden Gourmet in Germany?
In total, 26 percent of German meat substitutes users say they like Garden Gourmet. However, in actuality, among the 63 percent of German respondents who know Garden Gourmet, 41 percent of people like the brand.

What is the usage share of Garden Gourmet in Germany?
All in all, 26 percent of meat substitutes users in Germany use Garden Gourmet. That means, of the 63 percent who know the brand, 41 percent use them.

How loyal are the customers of Garden Gourmet?
Around 21 percent of meat substitutes users in Germany say they are likely to use Garden Gourmet again. Set in relation to the 26 percent usage share of the brand, this means that 81 percent of their customers show loyalty to the brand.

What's the buzz around Garden Gourmet in Germany?
In July 2023, about 15 percent of German meat substitutes users had heard about Garden Gourmet in the media, on social media, or in advertising over the past three months. Of the 63 percent who know the brand, that's 24 percent, meaning at the time of the survey there's little buzz around Garden Gourmet in Germany.

If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

Garden Gourmet brand awareness, usage, popularity, loyalty, and buzz among meat substitutes users in Germany in 2023

Characteristic	Share of respondents
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

More information

Number of respondents

822 respondents

Age group

18 to 64 years

Special properties

respondents who use meat substitutes

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Brand popularity: "When it comes to meat substitutes, which of the following brands do you like?"
Brand usage: "When it comes to meat substitutes, which of the following brands have you used in the past 12 months?"
Brand loyalty: "When it comes to meat substitutes, which of the following brands are you likely to use again in the future?"
Brand buzz: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising. "

Citation formats