Criteria for cocoa purchases in the U.S. 2019

Published by
Alexander Kunst,
Feb 5, 2020
This statistic illustrates the results of a survey on the factors that are important to respondents when it comes to purchasing cocoa, conducted in the United States in July of 2019. Some 31 percent of respondents answered that the brand is important to them when they purchase cocoa.

When it comes to purchasing cocoa, what is important to you?

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Number of respondents

608 respondents

Age group

18 years and older

Special properties

U.S. resident online population, respondents who are responsible for purchases in their household and drink cocoa

Supplementary notes

Multiple answers were possible.

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