Private label food categories in the United States 2019

This data regarding the food categories in which respondents buy products partly or exclusively as a private label was compiled in the United States in 2019. During the online survey 23 percent of respondents said that they buy snack food like nuts or potato chips partly or exclusively as a private label.

Which of these categories do you buy partly or exclusively as a private label?

Characteristic	Share of respondents
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Number of respondents

1,692 respondents

Age group

18 years and older

Special properties

U.S. resident online population, respondents who are responsible for purchases in their household and buy at least one of the following products regularly

Supplementary notes

Multiple answers were possible.

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