Non-alcoholic beer revenue worldwide from 2018 to 2028

In 2023, the global non-alcoholic beer market generated revenue of roughly 34.1 billion U.S. dollars. In the coming years, global revenue is expected to grow to 50 billion dollars. 

Non-alcoholic beer in the Netherlands

Over the years, non-alcoholic beer has become increasingly popular worldwide, and this is especially true for the Netherlands: non-alcoholic beer accounted for over five percent of the country’s entire beer market. The Dutch market for non-alcoholic variants started snowballing from 2010 on, quadrupling in the process.

Reasons for consuming non-alcoholic beer in Japan

While non-alcoholic beer was still consumed quite rarely in Japan as of 2019, a small portion of men and women did drink it every so often or even regularly. Some of the common reasons why Japanese people liked drinking NA beer included paying attention to their health and wanting some days without drinking alcohol.