Instagram ad matching interests in the United States 2019

This statistic illustrades the results of a survey on sponsored ads matching the interests of respondents, conducted in the United States in May of 2019. Some 37 percent of respondents answered that the content of sponsored ads matches their interests most of the time.

Does the content of sponsored ads usually match your interests?

Characteristic	Share of respondents
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Number of respondents

525 respondents

Age group

16 years and older

Special properties

American internet users who have used social networking within the past two weeks, respondents who have already seen/noticed sponsored ads on Instagram

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