Nordics: enterprises investing in digital technologies by functional area 2019

As of 2019, 25 percent of Nordic enterprises were investing in sales- and marketing-related digital technologies at the given time. 28 percent planned on investing in this functional area in the future, whereas 12 percent planned on investing in customer care.

Which functional areas are the main focus of your investment in digital technologies and ways of working?

Characteristic	Current investment	Future investment
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-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-

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Number of respondents

57 respondents

Special properties

Executives responsible for digital technologies from top 200 companies in the Nordic countries

Method of interview

Online survey

Supplementary notes

The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.

Figure shows percentage of respondents who selected the respective functional areas as the first main focus.

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