Latin America & the Caribbean: online video ad spend by market 2022

From the selected regions, the ranking by ad spending in the 'Video Advertising' segment of the digital advertising market is led by Brazil with 2 billion U.S. dollars and is followed by Mexico (1.6 billion U.S. dollars). In contrast, the ranking is trailed by Haiti with 6.17 million U.S. dollars, recording a difference of 2 billion U.S. dollars to Brazil.

Find other insights concerning similar markets and segments, such as a ranking by country regarding ad spending in the search advertising segment of the digital advertising market and a ranking by country regarding revenue in the classifieds segment of the digital advertising market.

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Digital video advertising spending in selected countries in Latin America and the Caribbean in 2022 (in million U.S. dollars)

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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Video Advertising includes all ad formats within webpage-based videos, app-based video players, social media, or streaming apps on computer screens, smartphones, tablets, and other internet-connected devices. Videos that seamlessly match the form and function of the environment (e.g., news websites, video platforms) in which they appear (so-called native advertising) are also included in Video Advertising.

Additional information:
Video Advertising comprises advertising spending, connected-TV advertising spending, users, average revenue per user, and user demographic. The market only displays B2B spending. Figures are based on Video Advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Video Advertising include Comcast Corp., The Walt Disney Company, YouTube, TikTok, and Facebook. For more information on the data displayed, use the info button right next to the boxes.

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