Most used tobacco product in Japan 2024

"Cigarettes" and "E-cigarettes" are the top two answers among Japanese consumers in our survey on the subject of "Most used tobacco product".
The survey was conducted online among 1,980 respondents in Japan, in 2024.

Most used tobacco product in Japan as of December 2024

Characteristic	Share of respondents
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Number of respondents

1,980 respondents

Age group

18-64 years

Special properties

respondents who can legally buy tobacco

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which tobacco products do you smoke/consume at least occasionally?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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