Most used personal care product by category in Japan 2024

64 percent of Japanese respondents answer our survey on "Most used personal care product by category" with "Oral and dental care (toothpaste, mouthwash, etc.)". The survey was conducted in 2024, among 2,028 consumers. Find this and more survey data on most used personal care product by category in Japan in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Most used personal care product by category in Japan as of September 2024

Characteristic	Share of respondents
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Number of respondents

2,028 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these body care and cosmetics products do you use regularly?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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