Interest in product categories in Japan 2024

When asked about "Interest in product categories", most Japanese respondents pick "Food & beverages" as an answer. 46 percent did so in our online survey in 2024. Find this and more survey data on interest in product categories in Japan in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Interest in product categories in Japan as of September 2024

Characteristic	Share of respondents
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Number of respondents

2,028 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these products and services are you interested in?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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