Snapchat

IP Oh: Snap's Filing Reveals Problems

Snap, the company behind Snapchat, released their IPO filing this month. There's an awful lot to digest within its 200+ pages, including some seriously worrying signs for potential investors. In the last two years, Snap's costs have outstripped revenue on an alarming scale. The company cites vastly increased payments to third-party infrastructure partners for hosting as the main reason for not capitalizing on the otherwise positive growth in users and revenue. Last year Snap lost $515m on $404m of revenue.

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This chart shows the revenue and cost of revenue of Snap Inc. in 2015 and 2016.

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Daily active users of Snapchat 2014-2024
Daily active users of Snapchat 2014-2024, by region
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Monthly number of Snapchat downloads in Romania 2020-2024
Snapchat: global subscription users 2023-2024
Countries with the most Snapchat users 2024
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Snapchat: distribution of global audiences 2024, by age and gender

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