Online Advertising
How Publishers Can Help Improve Native Ads
Native advertising is here to stay. It has become a crucial part of many publishers’ business models. Native ads can best be described as sponsored articles or videos that resemble traditional editorial work but indeed are paid for content. However, some fear audiences could be misled into thinking they were actually consuming independent journalism, not realizing that somebody has a vested business interest in what they’re consuming. Check out this report by contently.
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This chart shows what measures audiences think would improve native advertising (in percent)
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