10th Anniversary

The iPhone Still is Apple’s Cash Cow Despite Declining Sales

It has been ten years since the iPhone was released in 2007 by former Apple CEO Steve Jobs. It has been an outright success story. Even though sales are in decline they still are going strong.

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This chart shows Apple iPhone sales worldwide in million units per fiscal year

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iPhone revenue as share of Apple's total revenue 2009-2024, by quarter
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Apple iPhone sales revenue 2007-2024
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Market share of Apple iPhone smartphone sales worldwide 2007-2024
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Apple iPhone sales worldwide 2007-2023
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Apple iPhone sales 2015-2023, by region
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Global smartphone unit shipments of Apple 2010-2024, by quarter

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