Nintendo to release the first Super Mario smartphone game

Will Super Mario Run Beat Pokémon Go?

Next Thursday is a big day for video game fans around the world. Super Mario, one of the most iconic video game characters in gaming history will finally make his official debut on mobile devices in what must be one of the most anticipated mobile game launches of all time.

Considering the hype that is constantly building, Super Mario Run, the game that was first teased during Apple’s iPhone 7 event in September, is all but certain to be a huge hit. But will it be bigger than Pokémon Go, the game that 2016 will most definitely be remembered for?

Apparently that depends on what metric you’re interested in. According to a forecast published by by app analytics firm SensorTower, Super Mario Run could beat Pokémon Go in terms of downloads during its first month of availability, but will be no match for it in terms of revenue generated. The biggest challenge for Nintendo will be to convince interested players to spend the unusually high price of $9.99 for full access to the game. Pokémon Go generates revenue from in-app purchases of virtual items that help players in their hunt for new monsters.

Description

This chart compares Pokémon Go and Super Mario Run in terms of estimated downloads and gross revenue generated during the first months of availability.

Download Chart
Pokémon GO all-time IAP revenue worldwide 2016-2023
Global Pokémon GO app downloads as of Q4 2023
Annual revenue from Pokémon GO worldwide 2016-2023, by region
Annual revenue from Pokémon GO in the U.S. 2016-2023, by platform
Pokémon GO gaming reach in the U.S. 2024, by age group
U.S. Pokémon GO awareness 2024, by age group

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