Alcohol & Sport: A Match Made In Heaven?

A new survey from the Harris Poll suggests that alcohol and sport are indelibly intertwined. People who watch sport live in the stadium or at home on television are highly likely to enjoy the action with some form of alcoholic beverage. Interestingly, some sports involve higher levels of consumption than others with American football at the very top.

84 percent of U.S. adults reported that they drink alcohol while watching American football on TV with 83 percent hitting the bar during a live event. People are less likely to indulge themselves at a tennis game, though alcohol consumption rates are still high with 67 percent of people drinking during a live event.