Are Smartphone Makers Overdoing It?

In a couple of weeks, Apple is expected to present to the public what will most likely be the iPhone 7. And despite the media willingly reporting on every rumor there is on the company’s newest smartphone, it seems like people just aren’t as excited about a new iPhone launching as they used to be.

According to data published by Greenpeace, cell phone users around the world are no longer willing to play along to what has been a very lucrative rhythm for Apple, Samsung and others. While upgrading to a new phone at least every other year did make sense a couple of years ago, when smartphone technology leaped forward rapidly, today’s improvements are largely incremental and users no longer see the need to buy a new device as often.

Given the fact that users are willing to stick with what they have for longer than two years now, many think that manufacturers should adapt and release fewer models than they currently do.