The iPhone Growth Story May Be Coming to an End

When Apple announces its second quarter earnings tomorrow at the end of the business day, the iPhone’s magnificent growth story will officially be coming to an end. During the company’s last earnings call in January, CEO Tim Cook had warned shareholders of the imminent decline, which would be the first ever since the iPhone’s release in 2007.

The question that remains is how significant the drop will actually be. Analysts are expecting iPhone sales to come in at around 51 million units, which would be a 17 percent decline compared to last year’s March quarter. Looking at the full calendar year 2016, reliable Apple analyst Ming-Chi Kuo at KGI Securities anticipates a decline of similar dimensions. He expects Apple to sell between 190 and 205 million iPhones this year, which would translate to a decline between 12 and 18 percent.

Despite the muted outlook for 2016, Kuo remains positive about the iPhone in the longer term. He expects iPhone sales to bounce back strongly in 2017, when, according to his predictions, Apple will release a significantly re-designed version of the popular smartphone.

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This chart shows Apple's Phone sales since 2007.

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Perceived brand image of Apple iPhone South Korea 2023
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Apple iPhone sales worldwide 2007-2023
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Apple iPhone sales 2015-2023, by region
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Average cost of Apple iPhone repairs in Italy 2023, by type of repair
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Number of Apple iPhone shipments in India 2017-2023
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Apple iPhone sales revenue 2007-2024

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