Nearly 1 in 4 Super Bowl Fans Watch for the Commercials

On Sunday, February 7, the Denver Broncos take on the Carolina Panthers at the Levi’s stadium in Santa Clara, California. 50 years into its history, the Super Bowl is not just about watching a sporting contest or getting together with family and friends, to eat and drink. It’s also about the commercials!

So, it shouldn’t come as a surprise that while 45% of those gathering to watch the Super Bowl still name the game itself as their top priority, close to one in four Americans watch the spectacle for the commercials in between the passes and touchdowns.

From an advertising point of view the Super Bowl is truly super: Ad pricing has increased by 76% over the past decade. In 2015 this added up to $4.4 million dollar per 30 seconds ad time, which is predicted to increase to 5 million during this year's broadcast. While this is certainly a lot of money for a little bit of air time, it still presents a huge opportunity for advertisers: When else do brands get the chance to show off their products to an audience of 100+ million viewers at once, of which many are actually exited to see the ads?