U.S. Internet Users Lag Behind In Ad Blocking

According to a recent report from PageFair and Adobe, the use of ad blocking software has increased dramatically in recent years and is set to cost publishers over $20 billion in 2015. Approximately 198 million people across the globe use ad blocking software, according to the report, a 41 percent increase over the previous year. Internet users in China tolerate ads the most while those in Greece are the heaviest users of ad blocking software.