Why do people use social media?

The vast majority of people in the UK still use their social media accounts to stay in touch with friends, according to research conducted by Deloitte. 65 percent of people aged 16 to 24 use social media to find out what their friends are doing while 53 percent send messages directly to their friends. Read more on the Independent.

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This chart shows the biggest motivations behind social media use in the UK in 2015.

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Social media users in the United Kingdom 2018-2029
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Active social media users in the United Kingdom (UK) 2024
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Social media ad reach in the United Kingdom 2024, by platform
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Social media audiences in the United Kingdom (UK) 2023, by age group
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Social media news consumption among children United Kingdom (UK) 2024, by age group
UK: Social media audiences 2024, by gender

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