Sponsored Post by Booking.com

Positive Intentions Behind Sustainable Travel

According to Booking.com's Sustainable Travel 2024 report, three in four surveyed global travelers showed intentions to travel more sustainably. More than half of them also said that they want to use more sustainable modes of transport when traveling in the future.

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This graphic shows global travelers' intentions to travel more sustainably.

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Importance of sustainability in programmatic advertising worldwide 2024
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Influence of sustainability on consumer brand choice in the U.S. 2023, by age

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