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Impact of Branding, Loyalty Programs, and Hotel Stars on Travelers' Choices
In a global survey of travelers and their preferences, a McKinsey study found that loyalty programs were seen as particularly important by travelers from the United Arab Emirates and China. When comparing these two groups, hotel branding and loyalty programs attracted 90% of Chinese travelers, while in the UAE the number of stars a hotel had was a hotel's most appealing quality for 91% of respondents.
Description
This infographic shows factors that are important for travelers when choosing a destination, by country of origin.
Most valuable hotel brands worldwide 2023, by brand value
Earned & redeemed miles for Delta Air Lines' loyalty program members 2018-2023
Leading Indian hotel brands in 2024, by brand value
Type of loyalty program rewards preferred by consumers in Brazil 2024
Average number of active and total loyalty program memberships in the U.S. 2015-2023
Southwest Airlines' passenger loyalty program revenue 2016-2023
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