Sponsored post by Booking.com
Impact of Branding, Loyalty Programs, and Hotel Stars on Travelers' Choices
In a global survey of travelers and their preferences, a McKinsey study found that loyalty programs were seen as particularly important by travelers from the United Arab Emirates and China. When comparing these two groups, hotel branding and loyalty programs attracted 90% of Chinese travelers, while in the UAE the number of stars a hotel had was a hotel's most appealing quality for 91% of respondents.
Description
This infographic shows factors that are important for travelers when choosing a destination, by country of origin.
Most valuable hotel brands worldwide 2023, by brand value
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Earned & redeemed miles for Delta Air Lines' loyalty program members 2018-2023
Share of consumers enrolled in at least one loyalty program Australia 2016-2024
Preferences for retail loyalty program benefits among Millennials Australia 2024
Average number of loyalty program memberships per person Australia 2016-2024
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