Sponsored post by Booking.com
European Hotels Optimize Among Choice of Distribution Channels
In a study of EU hotels and similar accommodations conducted by Statista and Booking.com this year (2024), 80% of respondents agreed that they have multiple options to market their rooms to consumers. Of this sales mix, direct sales typically make up around half of overnight stays booked with a hotel in Europe and just over a quarter come from online travel platforms.
The ability to mix and match sales channels is clearly an important part of most Hotels' marketing strategies with two-thirds indicating that they adjust their distribution mix in line with their business objectives, and 71% have a dedicated marketing and distribution strategy to ensure the success of their accommodation business.
Description
This infographic shows the share of EU hotels and similar accommodations who agree with the following statements.
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