Sponsored post by Booking.com

European Hotels Optimize Among Choice of Distribution Channels

In a study of EU hotels and similar accommodations conducted by Statista and Booking.com this year (2024), 80% of respondents agreed that they have multiple options to market their rooms to consumers. Of this sales mix, direct sales typically make up around half of overnight stays booked with a hotel in Europe and just over a quarter come from online travel platforms.

The ability to mix and match sales channels is clearly an important part of most Hotels' marketing strategies with two-thirds indicating that they adjust their distribution mix in line with their business objectives, and 71% have a dedicated marketing and distribution strategy to ensure the success of their accommodation business.

Description

This infographic shows the share of EU hotels and similar accommodations who agree with the following statements.

Download Chart
Premium statistics
Number of aggregated downloads of leading online travel agency apps worldwide 2023
Premium statistics
Number of aggregated downloads of leading online travel agency apps in the U.S. 2023
Premium statistics
Online travel agency usage penetration in Japan 2023, by age group
Premium statistics
Online travel agency usage penetration in Japan 2023
Premium statistics
Use of online travel agency in Japan 2023, by purpose
Premium statistics
Key information on the online travel agency industry in the UK January 2023

Any more questions?

Get in touch with us quickly and easily.
We are happy to help!

Do you still have questions?

Feel free to contact us anytime using our contact form or visit our FAQ page.

Statista Content & Design

Need infographics, animated videos, presentations, data research or social media charts?

More Information