Where Do You Find Your Travel Inspiration?

Social media plays an ever-increasing role in travel choices. With Gen Zs and Millennials as the core audience for viral TikToks and Instagram Reels, social media is unsurprisingly among the top sources of travel inspiration. According to a survey conducted by Booking.com, 39% of global travelers use social media to gather ideas for their next vacation. However, nothing beats good old word of mouth, with 45% taking tips from friends and family for their next excursion.