Bleasure is a growing trend in the travel & tourism sector

Combining a business trip with a leisure holiday appears to be becoming more popular according to a World Travel and Tourism Council report on shifting consumer travel trends in 2022 and beyond. The study identifies a growing post-pandemic trend of combining business with leasure, often dubbed 'bleisure' or 'blended travel' and according to a Euromonitor forecast, it is anticipated to increase by more than double between 2021 and 2027.