Asians Are the Most Avid Mobile Shoppers

According to a new report by digital advertising company Criteo, 30% of e-commerce transactions worldwide are now happening on mobile devices. The degree to which online shoppers embrace mobile technology vastly differs across different markets though: while Asian shoppers conduct almost half of their online purchases on mobile devices, consumers from the U.S. and other Western markets use a mobile device in roughly one out of four online transactions.

Interestingly, Asian mobile shoppers also differ from others in terms of device preference. While tablets and smartphones roughly account for the same share of purchases in most markets, Asian shoppers almost exclusively use smartphones. This is probably due to the huge popularity of phablets in Asia, which will likely drive up smartphone purchases in other regions in the future as well.

Description

This chart shows the percentage of e-commerce transactions happening on mobile devices in selected countries.

Download Chart
Premium statistics
Mobile shopping transaction value South Korea 2023, by commodity
Annual mobile shopping sales share in South Korea 2013-2023
Premium statistics
Main in-store mobile shopping activities in the UK 2023
Quarterly mobile shopping sales in South Korea 2013-2024
Premium statistics
Preferred channels for mobile shopping in Mexico 2023
Premium statistics
Major mobile shopping apps among female users China 2023, by MAU growth

Any more questions?

Get in touch with us quickly and easily.
We are happy to help!

Do you still have questions?

Feel free to contact us anytime using our contact form or visit our FAQ page.

Statista Content & Design

Need infographics, animated videos, presentations, data research or social media charts?

More Information