Sweeteners

The Most Popular Sugar Substitutes

A chemical compound produced after digesting the popular sweetener Splenda can cause damage to DNA, according to a study by scientists at the North Carolina State University. The findings flag once more the potential health risks around consuming sweeteners, which are often substituted in an attempt to eat less sugar.

Splenda is by far the most popular sugar substitute among U.S. adults, according to Statista research based on the U.S. Census data and Simmons National Consumer Survey (NHCS). More than 54 million U.S. adults opted for the substitute in 2019. By contrast, roughly 25 million opted for Sweet’N Low, while just over 22 million chose the brand Equal.

Description

This chart shows the number of U.S. consumers who say they use the following sugar substitutes the most often (in millions).

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U.S. retail sales of Splenda artificial sweetener 2009-2015
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Canada's food sweetener market value 2016-2022
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Coffee sweeteners used by consumers in the U.S. 2023, by type
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U.S. retail sales of Truvia natural sweetener 2009-2015
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U.S. retail sales of Sweet'N Low artificial sweetener 2009-2015
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U.S. retail sales of Equal artificial sweetener 2009-2015

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