Customer interface is a major selling point for online travel platforms in Japan

An EY-Parthenon survey of Japanese independent accommodation providers assessed their opinions regarding online travel platforms and the impact they have on business. Respondents across the sector were overwhelmingly positive about the platforms’ influence, with the top five qualities being endorsed by close to nine out of ten hoteliers. Online platforms’ ability to provide customer-facing infrastructure, real-time booking opportunities and high levels of occupancy throughout the year were considered important by 89% of respondents apiece.