Digital transformation: what matters most to European hoteliers

Social media marketing has come out on top as the leading digital transformation topic concerning European hoteliers in a 2022 survey of 1,000 accommodation professionals in Europe. Respondents were invited to nominate multiple digital transformation topics of importance, but customer engagement was the common theme amongst the top four results. When asked about their readiness for digital transformation, almost 3 in 5 European accommodations felt that they were prepared.

The European Accommodation Barometer 2022 presents the findings of a survey of European accommodation industry professionals commissioned by Booking.com and conducted by Statista. To find out more download the Accommodation Barometer 2022 eBook here.