The Rapid Rise of TikTok

The use of social networks continues to grow around the world. At the same time, users are not shy to embrace new services, as the rapid rise of video sharing platform TikTok shows.

The number of active social media users worldwide is estimated at 4.6 billion in 2022, or around 60 percent of the world's population. This figure is expected to increase to nearly 6 billion by 2027, according to projections by Statista Advertising. & Media Outlook.

TikTok stands out from the competition with an extraordinary rate of growth. Between 2018 and 2022, the network attracted an average of 340 million new active members per year. After hitting the one-billion-user mark on the heels of the "digital boom" sparked by the Covid-19 pandemic, TikTok overtook Instagram for the number of users in 2021. The platform's user base is expected to reach 2 billion by 2024, when growth is projected to have slowed (and maybe a new star will have appeared on the social media scene?).

Despite a very marked slowdown in its growth in recent years, Facebook is expected to remain the biggest social network at more than 2.6 billion active accounts in 2022, projected to grow to nearly 3 billion by 2025.