Grocery Delivery Makes It to the Mainstream

Grocery delivery has long been considered the “last frontier of e-commerce” but with the aid of the coronavirus pandemic and a flurry of new online delivery services popping up in recent years, it has now become quite widespread in many developed and emerging economies. Yet, there are still major differences between countries when it comes to how the groceries usually arrive.

India, where companies had been experimenting with different delivery concepts even before the pandemic and offline grocery delivery also exists, is a step ahead of the competition, with a 60 percent of respondents saying they were users of grocery delivery. According to Statista Consumer Insights, 52 percent of those surveyed in Mexico as well as in South Korea said the same.

Out of the 21 countries surveyed between 2022 and 2023, another big markets for grocery delivery was the United Kingdom, where the practice became a pandemic pastime and 49 percent now order groceries, mostly online. Almost 40 percent of U.S. respondents said they were grocery delivery users. The most timid population in the survey in relation to grocery delivery were located in Japan and Switzerland, where only 20 percent and 10 percent, respectively, said they were having groceries delivered.