Thanksgiving

Family Matters

For most Americans, Thanksgiving is all about the family. And after a long election campaign, one which divided the country and drove a wedge between many families, people are looking forward to putting politics aside and enjoying a good meal with their loved ones. After all, a recent YouGov survey found that Thanksgiving is America's second favorite holiday, trailing only Christmas in popularity.

According to data from Statista Consumer Insights, 73 percent of U.S. adults plan to celebrate Thanksgiving with family this year, compared to just 20 percent who will cut the Turkey with friends instead. When asked what Thanksgiving is all about, spending time with family is also among the most common answers, shortly behind simply being thankful.

Description

This chart shows how and why Americans celebrate Thanksgiving in 2024.

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U.S. consumers planning to shop on Thanksgiving weekend by day 2024
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U.S. consumers planning to shop on Thanksgiving weekend 2019-2024
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Expected change in Thanksgiving spending among Canadian consumers 2024
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Planned Thanksgiving expenses by gender in the U.S. 2024
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Preferred retail venues for Thanksgiving shopping in the United States 2024
Meaning of Thanksgiving to Americans 2023

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