Cosmetics

The Countries Which Like to Spritz on Perfume

Citizens of Turkey and Argentina were among those most likely to spritz on perfume regularly, according to the Statista Global Consumer Survey. The survey showed that Latin Americans were big on using scents and fragrances as part of their routine, as were Nigerians.In Europe, Serbians (82 percent) and Poles (79 percent) were the biggest perfume lovers, while Finland (45 percent) and Sweden (54 percent) were home to far less enthusiastic users.

The lowest rates of use in Europe roughly corresponded to the rates of use in Asian countries Thailand and Singapore. In China, regular perfume use was even lower at just 27 percent of respondents. According to a survey by Cosmetify, these countries are also some of the priciest for buying brand-name scents. Chanel No. 5, picked for the Cosmetify comparison, has a price tag of approximately $230 in China, $215 in Thailand and $180 in Singapore, compared with just $135 in the U.S. Even fewer perfume users could be found in Japan – only 16 percent, the lowest in the survey. The country was not included by Cosmetify, however.

Description

This chart shows the share of respondents in selected countries who use perfume/fragrances regularly.

Download Chart
Global revenue LVMH Group's perfumes and cosmetics segment 2008-2023
Premium statistics
Sales of Christian Dior perfumes and cosmetics in value worldwide 2013-2022
Premium statistics
Wholesale price index of perfumes, cosmetics and toiletries in India FY 2013-2024
Premium statistics
Spain: sales value of cosmetics, perfumery & toiletry products 2021-2023, by category
Premium statistics
U.S. soap, detergents, cleaning preparations, perfumes, cosmetics ad spend 2022-2023
Premium statistics
LVMH Group: Perfumes & cosmetics revenue growth Q1 2023 - Q4 2023

Any more questions?

Get in touch with us quickly and easily.
We are happy to help!

Do you still have questions?

Feel free to contact us anytime using our contact form or visit our FAQ page.

Statista Content & Design

Need infographics, animated videos, presentations, data research or social media charts?

More Information