Online Dating

How the World Dates Online

More and more people are looking for (and finding) a partner with the help of dating apps and platforms. According to Statista's Digital Market Insights, online dating providers are expected to have reached 441 million active users worldwide by the end of 2023. The segment is expected to generate approximately $8.7 billion in revenue globally through online dating, casual dating and matchmaking services.

The United States is the country with the highest percentage of its population using online dating services at 21.9 percent. It is also the country in which the segment generates the most revenue, with an expected market size of $2.5 billion in 2023.

The United States is the clear market leader, but online dating is also quite popular in European countries such as the UK (19.1 percent penetration rate) or France (12.7 percent). Despite usage relative to population being lower in India and China (at 9.1 percent and 5.8 percent, respectively), the sheer size of the countries’ populations translates into revenues that by far surpass those generated in European countries. The countries have big online matchmaking markets generating around three quarters of these online dating service revenues.

Description

This chart shows the penetration rate and revenue of dating apps and platforms in selected countries (2023 forecast).

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U.S. online dating service users 2024, by household income
U.S. online dating services users 2024, by sexual orientation
UK online dating service users on recently used dating platforms 2024
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UK DAUs online dating platforms 2023, by platform
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UK adults on lying on online dating sites and apps 2023
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Brazil: online dating industry revenue 2017-2028

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