Top Brands See Facebook Engagement Plummeting

According to data recently published by social media analytics firm Simply Measured, the world's top brands on Facebook saw engagement with their posts plummet over the past 12 months. This is presumably the result of Facebook repeatedly tinkering with its algorithms to limit organic reach of branded posts in favour of sponsored stories.

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This chart shows the average number of interactions per Facebook post for the most engaging global brands on the social network.

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Facebook potential advertising reach in Malaysia 2019-2024
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Most effective Facebook ad campaign types 2024, by share of impressions
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Most used Facebook ad campaigns' budgets 2024, by objective
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Facebook ad reach Asia 2024, by country
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CPM rates for Facebook ads worldwide 2024, by country
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Average CPC rates for Facebook ads in selected countries 2024

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