Mobile is the New Media Star

A recent report published by eMarketer finds that time spent on digital media use among US adults surpassed time spent with TV for the first time in the last year. This trend is driven by the increasing proliferation of mobile devices in the United States. In 2014, time spent on smartphones and tablets in the US will jump to 23.2 percent. Startlingly, mobile has become so popular, that classical online media usage is shrinking since 2012. Read the full report here.

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This chart shows the share of time spent per day with major media by U.S. adults.

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Time spent with media worldwide 2023-2024, by medium/device
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Time spent with media in the U.S. 2011-2026
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