Online Video Gives Cord-Cutting a Boost

The emergence of online video streaming services like Hulu and Netflix is having a detrimental effect on U.S. cable subscriptions. People availing of these services are far more likely to "cut the cord". 6.5 percent of American households terminated their cable subscriptions in 2013, a figure that rose to 18.1 percent in households subscribing to Hulu or Netflix.

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This chart shows the percentage of U.S. households ending their cable subscriptions.

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Video streaming account sharing in the U.S. 2023-2024, by platform
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Video streaming service subscribers India 2024
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Video streaming service subscribers India 2024, by age
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Paid video streaming market size Japan 2018-2023
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Share of individuals watching video streaming services per day in Sweden 2011-2023
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Revenue of traditional pay TV and video streaming in the U.S. 2021-2024

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