SVOD

How Much Is Too Much for Streaming Subscription?

Consumers have more options for monthly streaming subscription service offerings as many cut the cord and expand their content options with plans from companies like Netflix, HBO, Hulu, and soon-to-be Disney+.

Among adults in the U.S. that Morning Consult surveyed, 17 percent thought that $15 or less for a monthly streaming subscription was too expensive. Most consumers price threshold hovered around the $20 to $35 range, with a little over a quarter of respondents capping that as their upper cost. Still, 37 percent of people put their maximum streaming service subscription north of $50.

While the $50 per month price tag may seem astronomical when compared to SVOD services that currently price their content at around $16 per month, Morning Consult found that about 90 percent of consumers pay more than $50 per month for cable. Though the comparative price of streaming subscriptions is significantly less than monthly cable, companies like Netflix experienced pushback when they raised prices earlier this year.

Description

This chart shows the prices that consumers consider too expensive for a monthly streaming service subscription.

Download Chart
Premium statistics
Video streaming service subscribers India 2024
Premium statistics
Paid video streaming market size Japan 2018-2023
Premium statistics
Devices used to view videos on SvoD streaming services Philippines 2024
Premium statistics
Most popular video streaming services India 2024
Premium statistics
Video streaming service subscribers India 2024, by age
Premium statistics
Reasons for subscribing to SvoD streaming service providers Malaysia 2024

Any more questions?

Get in touch with us quickly and easily.
We are happy to help!

Do you still have questions?

Feel free to contact us anytime using our contact form or visit our FAQ page.

Statista Content & Design

Need infographics, animated videos, presentations, data research or social media charts?

More Information