Apple's Growth Has All But Vanished

Ever since the original iPhone was introduced in 2007, Apple has been growing at a breathtaking pace. Most recently though Apple's remarkable run has come to an end. Due in part to a lack of new products and in part to the company's ​slightly unhealthy dependence on the iPhone​, Apple is no longer able to maintain the level of growth its investors have gotten used to.

The company reported net sales of $57.6 billion for the holiday quarter and posted a net profit of $13 billion. iPhone sales fell short of expectations though, as the supposedly 'cheap' iPhone 5C apparently failed to hit a nerve with consumers. Analysts and investors, who had hoped that the new iPhone models would add momentum to Apple's smartphone business, were disappointed and Apple's shares are currently down 8 percent.

To really reignite its growth motor, Apple will probably need to release entirely new products, be it the long-rumoured Apple television or the equally infamous iWatch.

Description

This chart illustrates how Apple’s growth has all but disappeared in the past few quarters.

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Apple's share in the Hong Kong smartphone market 2017-2024
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Smartphone market share in Hong Kong 2018-2023, by vendor
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Apple's smartphone market share in Europe 2019-2023
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Number of Apple iPhone shipments in India 2017-2023
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Leading smartphone market share South Korea January 2024, by model
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Smartphone market share held by vendors in India Q1 2016-Q2 2024

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