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Age Matters in Online Video Consumption

Online video usage in the United States

The online video viewing habits of millennials in the United States are significantly different from those of older viewers. According to a November 2013 survey conducted by YuMe and IPG Media Lab, Americans aged 18 to 34 are more likely to watch online video in all but one category. The only content category for which millennials trail older users is online news.

Description

This chart illustrates that online video consumption greatly varies across different age groups. Younger adults are much more likely to consume online video content then older ones.

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Online video services usage rate in South Korea 2019-2023
Penetration rate of online video usage in China 2018-2023
Online video as information source usage rate South Korea 2022, by gender
Online video as information source usage rate South Korea 2022, by age
Monthly active users of leading online video apps in China 2024
U.S. device usage for weekly online video viewing 2024, by age group

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