Search and Social are the Most Commonly Used Websites

Most of us use the internet every day. But what do we use it for? According to an Ipsos survey among 18,503 internet users from 25 countries, search, social and portals are the most commonly visited types of websites in the world.

74 percent of Ipsos' international online respondents stated to use a search engine at least once a week, while social networks and web portals are frequently visited by 64 and 55 percent of the respondents, respectively.

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This chart shows the most-commonly visited types of websites in the world.

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Leading social networks in the UK 2024, by market share
Most used social networks 2024, by number of users
Leading social networks in Sweden 2024, by share of visits
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Leading social networks in Norway 2024, by share of visits
Leading social networks in Luxembourg 2024, by share of visits
Leading social networks in the Netherlands 2024, by share of visits

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