Netflix's Growing European Audience

With 10 Oscar nominations and already having won several Golden Globes and BAFTA Awards, the movie "Roma" marks an important shift in strategy for Netflix. Much like "Bird Box" or the Coen brothers' "The Ballad of Buster Scruggs", Alfonso Cuarón's story about a family in 1970s Mexico City is an example of Netflix producing own content. Not only that, the movie is part of a larger attempt at creating local, sometimes non-English content.

According to data from Priori Data, the mobile app of Netflix saw the most European downloads in France, the United Kingdom, Germany, Spain and Italy. Net revenue, the revenue on the Apple App Store and Google Play Store after the stores have taken their cut, was highest in Germany. Based on paid subscription numbers, the United Kingdom was the leading Netflix market in Europe in 2017 with nearly seven million paying streaming subscribers.

With more local content becoming available, the numbers seem to suggest interest in the mobile VOD app was on the up. Notable local productions that were recently released included "Marseille", "Plan Coeur" and "Je ne suis pas un homme facile" for France, Germany's "Dark", "Suburra" and "Baby" from Italy and Danish series "The Rain".